'China Opens Doors for U.S. Small- and Mid-Sized Businesses
New Center in Yiwu Will Facilitate Sales Of American
Consumer Products
YIWU,
PEOPLE'S REPUBLIC OF CHINA (August 22, 2007) - An unprecedented
effort by the government of China to facilitate sales by U.S.
small- and mid-sized consumer-products companies will launch this
October with the grand opening of the American Merchandise Center
(AMC) in the international trade center of Yiwu.
Similar
facilities in Chengdu and Shenyang are scheduled to open next
year.
Based
on the American concept of a merchandise mart, the first-of-its
kind, 120,000 square-foot Yiwu facility will provide display space
and resources to American consumer-products manufacturers that
otherwise lack the resources and economies of scale to do business
in China. Companies with as little as $1 million in annual sales
and two years of business history are being encouraged to inquire.
To
build traffic for the center and to assist exhibitors, the Chinese
government is providing:
◊
A $6 million advertising and promotion fund;
◊
Bi-lingual trade advisors to assist with visas, space set-up and
living arrangements, as well as to facilitate regulatory compliance;
and
◊
A showcase manager to handle inquiries, pricing, order processing
and fulfillment.
Denise
Netzel, co-owner of Tend2 Corporation in Arlington Heights, IL,
sees China as a "huge untapped market" for her company's
air and water purification equipment, as well as for its nutritional
products.
"AMC
offers support systems that for the first time make it possible
for us to tap into China's fast-growing middle- and upper-middle
class," she said. "Our products specifically address
air- and water-quality issues that currently concern Chinese consumers.
Now that we are able to make those products available in that
country, we are confident that word-of-mouth promotion alone will
help us generate sales."
Yiwu
is located 180 miles southwest of Shanghai and is visited by more
than 200,000 buyers daily. It has been recognized by the United
Nations, the World Bank and Morgan Stanley as the "Largest
Small Commodity Market in the World."
The
AMC is being managed and marketed by Colin Wu, who has successfully
advised multinationals such as Canon, Abbott Laboratories and
FedEx on their Chinese acquisitions and alliances. Wu formerly
served at the Foreign Affairs Ministry of the People's Republic
of China and is founder of Schaumberg, Illinois-based Bid8.com,
Inc., an online search engine for government and commercial contacts
worldwide.
According
to Wu, the initial focus is on attracting American manufacturers
in five industries with high potential for sales in the Chinese
market - consumer electronics, cosmetics and toiletries, health
care products, sporting goods and luxury food products (e.g.,
wine, chocolate and jam.)
He
cites three reasons why now is a promising time for small- and
mid-sized American manufacturers to attract already-growing Chinese
consumer interest and support:
◊
Widespread awareness among Chinese consumers of the safety and
quality issues besetting Chinese manufacturers.
◊
Changing spending habits among China's traditionally thrifty middle
class (the Chinese luxury goods market, already the second largest
in the Asia/Pacific region, is forecast to grow 28 percent annually
until 2010 and the cosmetics retailing market is projected to
reach 100-billion yuan by 2010;) and,
◊
The rising yuan, making American products more affordable;
"The
Xinhua News Agency recently reported that a survey of Chinese
consumers found that 92% of respondents were "concerned about
food safety," and 78% believed enforcement of product safety
regulations was "not good," Wu said. "Add to that
the fact that the Chinese government is committed to facilitating
the sale of U.S. consumer products, and American businesses have
more compelling reasons than ever before to investigate the opportunities
represented by the Chinese marketplace."
Additional
information about the AMC is available on the Center's web site:
www.2amc.us
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